Privacy policy

PRIVACY POLICY

Last Updated: 13 August 2026

1. ABOUT THIS PRIVACY POLICY

This Privacy Policy explains how Saint Giovanni De La Mode Ltd (“Saint Giovanni”, “we”, “us” or “our”) collects, uses, stores and shares personal information when you visit our website, purchase products from us, create an account, contact us, sign up for marketing communications or otherwise interact with our online store and services.

Our online store is powered by Shopify, which provides the ecommerce platform that enables us to offer our products and services to you.

For the purposes of applicable UK data protection law, including the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018, Saint Giovanni De La Mode Ltd is the data controller in relation to the personal information described in this Privacy Policy, except where another organisation acts as an independent controller.

Please read this Privacy Policy carefully so that you understand how we use your personal information and the rights available to you.

2. WHO WE ARE

Saint Giovanni De La Mode Ltd

Company Registration Number: 11383847

Registered Office Address:
LG09, The Shepherds Building
Charecroft Way
London
England
W14 0EE
United Kingdom

Email: info@saintgiovannidelamode.com

Telephone: +44 7599 208076

3. PERSONAL INFORMATION WE COLLECT

“Personal information” means information that identifies you or can reasonably be linked to you.

Depending on how you interact with us and our website, we may collect or process the following categories of personal information.

Contact Information

This may include:

  • your name;

  • email address;

  • telephone number;

  • billing address; and

  • delivery or shipping address.

Order and Transaction Information

This may include:

  • products you view;

  • products added to your basket or wishlist;

  • products you purchase;

  • order history;

  • returns;

  • exchanges;

  • cancellations;

  • delivery information; and

  • transaction details.

Payment Information

Payments are processed through Shopify and/or the payment providers made available through our checkout.

We may receive information relating to your payment, such as the payment method used, payment status, transaction reference and confirmation that payment has been successfully processed.

Payment card and other financial information may be collected and processed directly by our payment providers in accordance with their own privacy policies and security requirements.

Account Information

If you create a customer account, we may process information associated with your account, including:

  • your contact details;

  • account preferences;

  • saved addresses;

  • order history; and

  • account settings.

Communications

If you contact us, we may collect the information contained in your correspondence with us, including customer service enquiries, return requests, complaints, feedback and other communications.

Device and Technical Information

When you use our website, certain information may be collected automatically, including:

  • IP address;

  • browser type;

  • device type;

  • operating system;

  • network information;

  • device identifiers; and

  • information about how your device interacts with our website.

Website Usage Information

We may collect information regarding how you interact with our website, such as:

  • pages viewed;

  • products viewed;

  • links selected;

  • shopping activity;

  • basket activity;

  • referring pages; and

  • the date and time of visits.

4. HOW WE COLLECT PERSONAL INFORMATION

We may collect personal information from the following sources.

Directly From You

We collect information when you:

  • place an order;

  • create or manage an account;

  • subscribe to marketing communications;

  • contact customer support;

  • request a return, refund or exchange;

  • participate in a promotion; or

  • otherwise provide information to us.

Automatically

We may collect certain technical and usage information automatically when you access our website, including through cookies and similar technologies.

From Shopify and Service Providers

We may receive personal information from Shopify and from companies that provide services to us, including payment processing, website hosting, delivery, fulfilment, analytics, fraud prevention and customer support.

From Business Partners and Other Third Parties

Where permitted by law, we may receive information from advertising, marketing, social-media or other business partners.

5. HOW AND WHY WE USE YOUR PERSONAL INFORMATION

We only process personal information where we have an appropriate lawful basis.

Depending on the circumstances, our lawful bases may include:

  • Contract: where processing is necessary to enter into or perform a contract with you;

  • Legal obligation: where we need to process information to comply with the law;

  • Legitimate interests: where processing is necessary for our legitimate business interests and those interests are not overridden by your rights and freedoms; and

  • Consent: where you have given us permission to process your information for a particular purpose.

Processing and Fulfilling Orders

We may use your information to:

  • process your order;

  • take or confirm payment;

  • arrange delivery;

  • provide order updates;

  • manage returns and exchanges; and

  • provide customer service relating to your purchase.

Our primary lawful basis for this processing is generally that it is necessary to perform our contract with you.

Customer Accounts

We may process information to create, maintain and manage your customer account and remember your preferences.

Depending on the circumstances, we rely on performance of our contract with you and/or our legitimate interests in providing and improving our customer services.

Customer Service and Communications

We use personal information to:

  • respond to enquiries;

  • assist with orders;

  • deal with complaints;

  • process returns or refunds; and

  • otherwise communicate with you regarding our products and services.

Depending on the nature of your request, we may rely on performance of a contract, legal obligations or our legitimate interests.

Security and Fraud Prevention

We may process personal information to:

  • verify transactions;

  • protect our website;

  • prevent fraudulent activity;

  • investigate suspicious activity;

  • protect customers; and

  • protect our legal rights.

We generally rely on our legitimate interests in protecting our customers and business and, where applicable, compliance with legal obligations.

Improving Our Website and Services

We may use information about how customers interact with our website to understand website performance, improve functionality, improve our products and services and provide a better shopping experience.

Where required, we will obtain consent before using non-essential cookies or similar technologies for these purposes. In other circumstances, we may rely on our legitimate interests where permitted by law.

Legal and Regulatory Purposes

We may process personal information where necessary to:

  • comply with applicable laws;

  • maintain required business or financial records;

  • respond to lawful requests from regulators, courts or law-enforcement authorities;

  • establish, exercise or defend legal claims; or

  • enforce our terms and policies.

We rely on compliance with legal obligations and/or our legitimate interests, as applicable.

6. MARKETING AND ADVERTISING

Where permitted by law, we may use your personal information to send you information about our products, collections, promotions, offers and other news that we believe may interest you.

We will send electronic direct marketing to individuals where:

  • you have provided appropriate consent; or

  • another lawful exception permits us to do so, such as where applicable rules allow us to market similar products or services to an existing customer.

Where we rely on an existing-customer marketing exception, we will provide an opportunity to opt out when your contact details are collected and in subsequent marketing communications, where required.

You may unsubscribe from marketing emails at any time by using the unsubscribe option contained in our marketing communications.

If you unsubscribe from marketing, we may still send you non-marketing communications that are necessary to administer your account, process an order, provide customer service or comply with legal requirements.

Where we use cookies or similar technologies for personalised advertising, we will obtain consent where required by applicable law.

7. COOKIES AND SIMILAR TECHNOLOGIES

Our website may use cookies, pixels and similar technologies to operate the website, remember preferences, understand website usage, improve performance and, where permitted, support advertising and marketing.

Some cookies are necessary for our website and checkout to function properly.

Other cookies, such as analytics or advertising cookies, may require your consent before being placed on your device.

Where required, you can manage your cookie preferences through the cookie consent tools made available on our website.

Please refer to our Cookie Policy for further information about the cookies and similar technologies used on our website.

8. HOW WE SHARE PERSONAL INFORMATION

We may share personal information with third parties where necessary to operate our business, provide our services or comply with legal requirements.

These third parties may include the following.

Shopify

Our online store is powered by Shopify.

Shopify collects and processes personal information in connection with your use of our online store and provides the technology necessary for us to operate the website, checkout and related ecommerce services.

In some circumstances, Shopify may process personal information for its own purposes in accordance with its own privacy documentation.

You can find further information in the Shopify Consumer Privacy Policy and through the Shopify Privacy Portal.

Payment Providers

We may share information with payment processors and financial-service providers to process and verify payments, prevent fraud and manage transactions.

Delivery and Fulfilment Providers

We may provide relevant personal information to couriers, delivery companies and fulfilment providers so that your order can be prepared, dispatched and delivered.

Technology and Service Providers

We may use companies that provide services such as:

  • website hosting;

  • ecommerce technology;

  • information technology;

  • cloud storage;

  • analytics;

  • customer support;

  • fraud prevention;

  • security; and

  • business administration.

These organisations may process personal information on our behalf where necessary to provide their services.

Marketing and Advertising Partners

Where permitted by law and subject to your applicable choices or consent, we may work with marketing and advertising partners to promote our products and measure the effectiveness of advertising.

Professional Advisers

We may disclose information to professional advisers such as accountants, auditors, insurers, consultants and legal advisers where reasonably necessary.

Legal Authorities

We may disclose information where required or permitted by law, including in response to lawful requests from courts, regulators, law-enforcement agencies or government authorities.

Business Transactions

If our business is involved in a sale, merger, restructuring, acquisition or similar corporate transaction, personal information may be disclosed as part of that process where permitted by law.

9. SHOPIFY AND PERSONALISED SERVICES

Our store uses Shopify to provide ecommerce and related services.

Information you provide through our store may be transmitted to Shopify and relevant service providers so that they can provide and improve the services used to operate our store.

Certain Shopify services may use information about interactions with our store and other merchants using Shopify to provide enhanced services, fraud prevention, analytics or personalised experiences.

Where Shopify acts as an independent controller in relation to particular processing activities, its processing is governed by Shopify's own privacy terms.

Depending on your location and the services available to you, you may also have privacy choices relating to certain Shopify processing activities.

Where available, you may exercise relevant data-sharing choices through our Data Sharing Opt-Out page.

10. THIRD-PARTY WEBSITES AND SERVICES

Our website may contain links to websites, social-media platforms or other services operated by third parties.

We are not responsible for the privacy, security or content of websites operated independently from us.

If you visit a third-party website or service, you should review its privacy policy and terms before providing personal information.

11. INTERNATIONAL TRANSFERS

Shopify and some of our other service providers may process or store personal information in countries outside the United Kingdom.

Where personal information is transferred outside the UK and the transfer is subject to UK data protection restrictions, we will take steps required by applicable law to ensure an appropriate level of protection.

Depending on the circumstances, these measures may include:

  • transferring information to a country covered by applicable UK adequacy regulations;

  • using approved contractual safeguards, such as the UK International Data Transfer Agreement or an applicable UK Addendum; or

  • relying on another lawful transfer mechanism permitted under applicable data protection law.

Where required, appropriate assessments and additional safeguards will be considered in connection with restricted international transfers.

12. HOW LONG WE KEEP PERSONAL INFORMATION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

The period for which we retain information may depend on factors including:

  • whether you maintain a customer account;

  • whether we need the information to fulfil an order;

  • legal, tax, accounting or regulatory requirements;

  • fraud-prevention and security requirements;

  • whether there is an ongoing complaint or dispute; and

  • whether the information is required to establish, exercise or defend legal claims.

When personal information is no longer reasonably required, we will delete, anonymise or otherwise securely dispose of it, subject to applicable legal requirements.

13. SECURITY

We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no website, electronic transmission or storage system can be guaranteed to be completely secure.

You should take appropriate steps to protect your own information, including keeping customer-account credentials confidential and using secure methods when communicating sensitive information.

14. YOUR DATA PROTECTION RIGHTS

Depending on your circumstances and applicable law, you may have rights relating to your personal information.

These may include the following.

Right of Access

You may have the right to request confirmation that we process your personal information and to obtain a copy of that information.

Right to Rectification

You may have the right to ask us to correct personal information that is inaccurate or incomplete.

Right to Erasure

In certain circumstances, you may have the right to request deletion of your personal information.

Right to Restrict Processing

In certain circumstances, you may have the right to ask us to restrict how we use your personal information.

Right to Object

You may have the right to object to certain processing of your personal information, including processing based on legitimate interests and processing for direct-marketing purposes.

Right to Data Portability

Where applicable, you may have the right to receive certain personal information in a structured, commonly used and machine-readable format or ask us to transfer it to another organisation.

Right to Withdraw Consent

Where we rely on your consent, you may withdraw that consent at any time.

Withdrawal of consent will not affect the lawfulness of processing carried out before consent was withdrawn.

Marketing Choices

You may object to direct marketing at any time.

You can unsubscribe from marketing emails through the unsubscribe mechanism contained in our emails or contact us using the details provided below.

These rights are not absolute, and exceptions may apply under applicable law.

15. EXERCISING YOUR RIGHTS

To exercise a data protection right or make a privacy enquiry, please contact:

Email: info@saintgiovannidelamode.com

We may need to ask you for information to confirm your identity before responding to certain requests.

Where permitted by law, an authorised representative may make a request on your behalf. We may request evidence that the representative has authority to act for you.

We will respond to valid requests within the timeframe required by applicable data protection law.

We will not treat you unfairly because you have exercised a data protection right.

16. CHILDREN'S PRIVACY

Our services are not specifically directed at children.

We do not knowingly collect personal information from children where such collection would not be permitted by applicable law.

If you are a parent or guardian and believe that a child has provided personal information to us inappropriately, please contact us so that we can investigate and, where appropriate, delete the information.

17. COMPLAINTS

If you have concerns about how we collect or use your personal information, we encourage you to contact us first so that we can investigate your concern.

You also have the right to raise a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority responsible for data protection matters.

If you are located outside the UK, you may also have the right to complain to the relevant data protection authority in your country or region.

18. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to:

  • our business practices;

  • the services we provide;

  • the technologies we use;

  • applicable legal requirements; or

  • regulatory guidance.

When we update this Privacy Policy, we will publish the revised version on our website and update the “Last Updated” date shown at the top of the policy.

19. CONTACT US

If you have questions about this Privacy Policy, our privacy practices or the personal information we hold about you, or if you would like to exercise your data protection rights, please contact us:

Saint Giovanni De La Mode Ltd

Company Registration Number: 11383847

Registered Office Address:
LG09, The Shepherds Building
Charecroft Way
London
England
W14 0EE
United Kingdom

Email: info@saintgiovannidelamode.com

Telephone: +44 7599 208076

For the purposes of applicable UK data protection legislation, Saint Giovanni De La Mode Ltd is the data controller of your personal information where we determine how and why that information is processed.